MEDIA RELEASE

IMPATICA SECURES SUBSTANTIAL INVESTMENT FROM
WORLD-RENOWNED ENTREPRENEUR

OTTAWA, Canada, October 12, 2001 - Impatica today announced that it has completed a private placement with Geoffrey Squire, one of the world's most experienced and successful software entrepreneurs and executives.

Mr. Squire is currently Vice-Chairman of Veritas Corporation and was previously Executive Vice-President at Oracle, where he was responsible for worldwide sales and international operations. He was the founder and CEO of OpenVision, which merged with Veritas in 1997.

"What attracted me to Impatica was their ability to provide an effective means of communication that avoids costly business travel." commented Geoff Squire. "By improving the effectiveness and reducing the cost of web-based training, production promotion and Customer Relationship Management, Impatica's technology creates a compelling value proposition for corporations, governments and educational institutions. Impatica is poised to capture a large portion of this growing business segment. Impatica for PowerPoint is so simple to use that anyone who knows PowerPoint can create compelling, fully-narrated content and deliver it over the Internet....without technical assistance."

"Geoff has already made a substantial contribution to Impatica, quite apart from the obvious value of his financial investment," explained Michael Doyle, Chairman and CEO of Impatica. "He could write a bestseller on his expertise, experience and success in global sales strategies. Geoff not only knows how to run massive sales organizations, he knows how to achieve that scale. He is obviously a very busy man and we are delighted to have access to his expertise."

Impatica's family of desktop software products reduce the time, cost and complexity of creating engaging, narrated, animated and interactive online content. Impatica's products overcome two significant limitations of Microsoft PowerPoint™ and Macromedia Director™ with respect to Internet delivery - huge files and the need for specific software on the recipients' computers. Impatica compresses these files by 90% to 95% while retaining narration, animation, transition effects and interactivity. As well, Impatica's platform independent technology enables plug-in free delivery to essentially any Internet connected device, without the need for attachments or downloads.

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PowerPoint is a registered trademark of Microsoft Corporation. Director is a registered trademark of Macromedia, Inc. impatica is a registered trademark of impatica.com inc.